about
2020 - Born on the gym floor
Gail, an exercise physiologist and founder of boutique gym The Power House Private Training Studio, created Magic Rub to help her clients recover faster, move better, and feel damn good doing it. She wanted something effective, natural, and unique to her studio, not another MLM cream that smelt like a football locker room.
It started in her kitchen
Armed with her knowledge of healing, a stack of high-grade essential oils, and a whole lotta love, Gail mixed the very first batches by hand, right in her own kitchen. No fancy lab coats. Just heart, intention, and a mission to help people feel better.
Why natural mattered
Many of Gail’s clients had kicked cancer to the curb and extremely conscious of what they put on their skin. Every ingredient in Magic Rub had to be pure, powerful, and purposeful. No fluff. No fillers. Just the good stuff.
What she really wanted
✔ Instant relief for sore muscles and tight joints
✔ Long-term support for chronic conditions
✔ A scent that felt grounding, calming, and beautiful—especially for her female clients
✔ A texture that felt silky and soothing (because feeling better shouldn’t be sticky or gross)
How Magic Rub Came to Life
The “aha!” moment
A short-term client visiting from Melbourne raved about the rub during his final session, asking where to buy it. The next day, mid-stretch, a regular stood up and said, “Yeah Gail, why isn’t Magic Rub for sale?”
Cue lightbulb moment 💡
2022 - Magic Rub goes public
Word of mouth spread like wildfire. People wanted it for their partners, friends, kids, gym bags, bedside tables—you name it. So Gail bottled up the magic and opened it up to everyone.
2023 - The next evolution
The stronger, more effective blend you use today was born—still natural, still nurturing, just more badass.
2025 - Enter the Magic Maker
With demand growing, Gail is upgrading from kitchen bench to batching brilliance. The Magic Maker (aka a custom-built blending machine) is on the way to help keep the magic flowing, faster and fresher than ever.
Today - Magic, online
Magic Rub is now ready when you are. Whether you’re a runner, a lifter, a mum, a tradie, or just tired of waking up stiff—this is your go-to.
Because feeling better shouldn’t be complicated.
And yes, every bottle is still made with love.